OUR STORY
Founded in 2009, Total Recall Marketing was built as a full-service marketing agency on one core belief: media should move with the market—not chase it.
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Rooted in the Los Angeles media landscape, we bring decades of experience across television, radio, and digital. We’ve evolved from traditional broadcast into today’s integrated, performance-driven environment—where digital strategy, paid media, content, and brand development work together to drive measurable growth. Our strength is building cohesive campaigns that connect with audiences wherever they are.
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As a bilingual team, we combine cultural fluency with strategic precision—positioning brands to resonate authentically and convert effectively.
OWNER
Our CEO, Robert Lopez, is a native Angeleno and a graduate of University of California, Los Angeles. He began his media career in 1998 and spent over a decade at top Los Angeles media companies, including Univision Communications.
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In 2009, he founded Total Recall Marketing to help brands reach the Hispanic consumer with fully integrated, data-driven campaigns.
Robert’s approach is results-focused, leveraging analytics and performance metrics to ensure every strategy, creative, and media buy drives tangible business outcomes.
MEDIA & CREATIVE
MANAGER
Our Creative Director, Maricela Caamaño, is a graduate of the University of California, Santa Cruz. She began her media career in 2008 at Azteca America and Spanish Broadcasting System, developing a strong foundation in multicultural media and campaign strategy.
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She joined Total Recall Marketing in 2015, where she has helped shape the agency’s creative direction across digital and integrated campaigns.
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Maricela’s approach is detail-driven and audience-focused, crafting bilingual campaigns that resonate authentically while ensuring every creative execution is aligned with strategy and built to perform.