OUR STORY
Founded in 2009, Total Recall Marketing was built as a full-service marketing agency on one core belief: media should move with the market—not chase it.
Rooted in the Los Angeles media landscape, we bring decades of experience across television, radio, and digital. We’ve evolved from traditional broadcast into today’s integrated, performance-driven environment—where digital strategy, paid media, content, and brand development work together to drive measurable growth. Our strength is building cohesive campaigns that connect with audiences wherever they are.
As a bilingual team, we combine cultural fluency with strategic precision—positioning brands to resonate authentically and convert effectively.
OWNER
Our CEO, Robert Lopez, is a native Angeleno and a graduate of University of California, Los Angeles. He began his media career in 1998 and spent over a decade at top Los Angeles media companies, including Univision Communications.
In 2009, he founded Total Recall Marketing to help brands reach the Hispanic consumer with fully integrated, data-driven campaigns.
Robert’s approach is results-focused, leveraging analytics and performance metrics to ensure every strategy, creative, and media buy drives tangible business outcomes.
MEDIA & CREATIVE
MANAGER
Our Creative Director, Maricela Caamaño, is a graduate of the University of California, Santa Cruz. She began her media career in 2008 at Azteca America and Spanish Broadcasting System, developing a strong foundation in multicultural media and campaign strategy.
She joined Total Recall Marketing in 2015, where she has helped shape the agency’s creative direction across digital and integrated campaigns.
Maricela’s approach is detail-driven and audience-focused, crafting bilingual campaigns that resonate authentically while ensuring every creative execution is aligned with strategy and built to perform.